Because you don’t appreciate Social Media doesn’t mean social media won’t appreciate you. There are individuals leaving surveys of your items, whining, making inquiries. You won’t see all that but rather your potential clients and your potential workers will. That is on the grounds that they will Google your business (or the item classification) before purchasing or going for a meeting. Research demonstrates that 80% of individuals do that.
Social media is where your target audience is. Apart from maybe a couple of rare exceptions, people of all ages, interests, and socio-economic statuses are on social media. Every popular Social Media platform has a bigger reach than all TV channels combined.
The slow and painful death of traditional advertising. No doubt, TV, radio, and billboards were powerful once. However, at some point, there was so much advertising that people became immune to it. Our minds learned to filter out anything that looks like an ad. And, pay attention, Social Media Marketing doesn’t look like an ad. The whole idea of Social Media is to be an informational and entertaining channel as opposed to a promotional one. And this way it still works for, surprisingly, promotion.
If done right, Social Media marketing creates trust and loyalty by destroying a harming to businesses feeling that they are a “corporation”, a “system” that is made to only suck the money out of the customers. Social Media shows that there are real people working for the company.
Social media facilitates word-of-mouth marketing. People don’t listen to companies, people listen to friends. So when they see a friend on Facebook “liking” a company page, they are more inclined to believe that they truly sell good products.
And so much more reasons.